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The company develops a product or standardized service and sells it to customers. The value proposition is transactional: to provide a product or standardized service that customers will buy. The company engages with a customer about a problem the customer faces, and provides an integrated solution. The value proposition is relational: to tailor solutions to each customer.
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Credit: Randee Daddona. Since its inception in , the outfit has facilitated more than 4, marriages and more than 1, exclusive relationships, Spindel said. Currently, the business focuses on men aged 28 to 84 and women aged 25 to The firm has matched gay men since same-sex marriages were legalized, but such matches represent "a very small part of the business," Spindel said. The operation also involves two full-time assistants and, as the need arises, freelancers to help scout for matches.
Matchmaking is the process of matching two or more people together, usually for the purpose of marriage , but the word is also used in the context of sporting events such as boxing, in business, in online video games and in pairing organ donors. In some cultures, the role of the matchmaker was and is quite professionalised. The Ashkenazi Jewish shadchan , or the Hindu astrologer , were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where arranged marriages were the rule, the astrologer often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object — and also making it easy for the astrologer to collect his fee. Social dance , especially in frontier North America, the contra dance and square dance , has also been employed in matchmaking, usually informally.